8/16/2023 0 Comments Rokkanova graphic design studio![]() It’s really organic in terms of the stylized way things are drawn which I think juxtaposes the flatness of the vector art we’ve all become accustomed to." 05. "It kind of plays into the idea of getting lost in visual storytelling. ![]() “I think designers are drawn to the style because of its whimsy and the yearning to find beauty in the world after so much darkness," Veguilla-Lezan says. Printed using woodblocks, Ukiyo-e artwork used bold outlines, flat colours and limited perspective – sound familiar? The style can offer some much-need interest to contemporary flat design. Meanwhile, designers seeking to reinvigorate the flat vector artwork imposed by digital design standards are finding inspiration in past pioneers: the Ukiyo-e artists of Japan’s Edo Period. It suits lifestyle branding, packaging, and website design perfectly. It can be seen as an evolution of recent minimalism, adding some welcome warmth and incorporating nature-inspired elements while retaining a soothing sense of calm. Ukiyo-e-influenced flat designĪ ukiyo-e Super Mario by Chinese illustrator Wenyi Pan (Image credit: Wenyi Pan) (opens in new tab)Īnother trend that moved from interior design to graphic design is so-called Japandi, a combination of Japanese design and Scandi hygge. Largely associated with interior decor, it's making its way into graphic design too with elegant serif fonts, muted colours and careful placement for a sophisticated but cool maturity. Nineties nostalgia is manifesting itself in the use of Memphis design patterns, simple emojis, a primitive internet look, bright colour blocks, grainy textures and pixelated art, elements, that will feel all very familiar to some of us, but then there’s even what's been dubbed Frasurbane – a portmanteau of the 90s American sitcom Frasier and the word “urbane”. Of course, the nineties was a whole 10 years and didn't have just one aesthetic. Why now exactly? Perhaps partly because those who were young in the 90s are now in charge of making decisions, but there's also something comforting in the longing, idealized gaze backwards. We've seen 90s nostalgia emerging strongly in the past year, from Netflix’s Fear Street to Tamagotchi's resurrection in a smartwatch. ![]() With the appearance of anti-design, we can't help think back to the hazy days of the 90s (GeoCities anyone?). Yes, everything comes back round eventually, and sometimes it doesn't take so long. (Image credit: Youthforia) (opens in new tab) ![]() 90s nostalgiaĪustralian studio Universal Favourite’s work for cosmetics brand Youthforia positively drips with 90s nostalgia. "Those people get to decide what they think feels good and they’re not tied to these social norms put on us without our permission. But you also have seasoned designers who know the rules and are intentionally breaking them for the same reasons." 03. "It’s creating a more welcoming environment for those who aren’t 'classically' trained in design or who didn’t go to a big design school," she says. While anti-design isn't quite the wild west, it does open things up for none designers to challenge traditional gatekeeper, Veguilla-Lezan believes. Slovenian designer Nejc Prah (opens in new tab) went for a design "that felt a bit overwhelming" in his work for Boiler Room's System Restart festival to reflect the "diverse, overlapping, and constantly changing festival lineup," and it perfectly fit the post-lockdown mood. There's method behind the apparent chaos when it's done right, and it makes sense at a time of intense competition for the digital audience's attention. “The nature of it says do what you want - screw what traditional design rules say and create beyond the “design box” we’ve been given." Basically breaking barriers," says Jennifer Veguilla-Lezan of Bella+Sophia Creative Studio (opens in new tab). "I think this is design evolving, also keeping in mind societal changes when it comes to things like social norms and even inclusion. This graphic design trend revisits the heady early days of the internet through the eyes of digital natives seeking to break the mould of cookie-cutter templates, even it means making design that's intentionally disorientating. Instead, they're turning to the influence of what's been described as a new anti-design: an anything-goes riot of clashing colours, types, irregular shapes and jarring collages. Whether it's a result of the Covid-19 pandemic or simple boredom, some people just aren’t accepting the neat, harmonious homogeneity that’s emerged from the conventions of app design with its emphasis on usability. Studio Nejc Prah's design for Boiler Room's System Restart festival feels "a bit overwhelming" (Image credit: Studio Nejc Prah) (opens in new tab)Īt the opposite end of the spectrum, there's a graphic design trend in 2022 that's eschewing minimalism completely.
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